What: The store's largest collection of exclusive designer collaborations will central to the celebration.

Why is it important: Bloomingdale’s team is organizing new kinds of shopping experiences, exclusive luxury product collaborations, pop-ups and special events revolving around its milestone, beginning in September and running through the 2022 holiday season.

With the 150th campaign, Bloomingdale’s aims to sustain its momentum of the last several seasons.

Among the upcoming components of the 150th anniversary campaign:

• A Bloomingdale’s 150th anniversary collection of limited-edition designer collaborations, its biggest to-date, including more than 300 exclusive products and styles developed in partnership with top brands and designers, including special luxury selections, across women’s and men’s fashion, accessories, beauty, home, fine jewelry and other categories.
• A series of private and public events, pop-ups and original shopping experiences at locations across the country.
• Dedicated 150th anniversary branding integrated into consumer experiences including limited-edition anniversary merchandise collections, and a digital experience.
• Partnerships with organizations, landmarks and institutions to give back and support communities.

Bloomingdale’s celebrates 150 years with a birthday blowout