What: Bloomingdale's has opened a scaled-down version of its store called Bloomie's in Seattle at the University Village lifestyle centre.

Why it is important: The opening of Bloomie's in Seattle represents Bloomingdale's strategic approach to expanding its brand and presence as well as maximizing relevancy in the retail market.

This is the third Bloomie's store, following openings in Virginia and Illinois. Bloomie's focuses on casual and contemporary styles, with curated brand mix and product categories based on local preferences.

The Seattle store predominantly features women's apparel, including private brands and denim from various designers. The first floor also includes a curated beauty boutique with luxury fragrances and skincare products. The second floor offers men's denim, sportswear, and classic collections.

Bloomingdale's plans to assess the success of Bloomie's format before considering further expansion.

Bloomie’s opens in Seattle