What: Bloomingdale's is opening a new Bloomie's store in Seattle on November 2nd, focusing on casual and contemporary styles and convenience.

Why it is important: This expansion is part of Macy's Inc.'s strategy to create specialized off-mall formats to strengthen its presence in different markets.

The Seattle store will be curated to local preferences, featuring on-trend ready-to-wear and accessory brands such as Veronica Beard, Rag & Bone, Polo, MZ Wallace, and Alo Yoga. It will also have a shoe section with brands like Birkenstock and Vince, as well as beauty brands like Byredo and Maison Francis Kurkdjian. The store will include rotating pop-ups, trend presentations, and local food and beverage concepts. Bloomie's in Seattle will offer several brands exclusively in the Seattle market, including Sandro, Maje, and James Perse. This will be the third Bloomie's location, following Fairfax, VA, and Skokie, IL.

Bloomie’s gets set for its Seattle debut