What: Coresight made its annual store tour to review Black Friday performances in the US and Canada.

Why it is important: Black Friday is now a worldwide event and seeing what is happening in the US is a good temperature check. In addition Coresight provide pictures of some stores.

Coresight undertook a store tour for the Black Friday in US and Canada, to see the key trends on the market. Overall:

• Frequency and magnitude of the deals were in line with previous years
• Stock levels were in general very strong, with a few exceptions due to logistical issues,
• Crowds were extremely heterogeneous, with stores packed and others empty,

Coresight considers that, even though traffic and inventory varied, even in the same stores in similar areas, the demand was healthy as there was a high degree of willingness to shop from customers, more than offsetting their fear of entering stores. For them, the impression is encouraging.

A detailed chart and some pictures allow to have an impression retailer by retailer.

Black Friday insights from the US and Canada