Black Friday figures from the US
Figures from the Thanksgiving to Cyber Monday period in the US have been overall positive making retailers confident with regard to Christmas:
- Thanksgiving day online sales were up 18.3% on last year to $2.9bn
- Black Friday sales online reached $5bn, up 16.9%
- Cyber Monday online sales were $6.59bn, an increase of 11.9%
- Over 174 million Americans shopped in stores and online over the period, beating expectations of 164 million
- The average shopper spent a total of $335, with $251 going towards gift purchases
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