Bio's Communal Hub
When Bio in 2017 opens at 375 West Broadway in SoHo, the 10,000-square-foot space hybrid concept will offer more than shopping. Designed by David Rockwell, Bio will feature 32 "galleries" for online brands, a restaurant, bar and runway stage. Shoppers will be invited to try on the merchandise, enjoy special programming, get a bite to eat at Jack's Wife Freda, have a drink at the bar or relax in the lounge area. Buying products? That's incidental, said Mitchell Hochberg, president of Lightstone, which developed Bio.
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