What: John Lewis is creating new roles and investing in its brands, data, and technology to give more value to customers.

Why it is important: The UK retailer is uniting brand, strategy, transformation, and campaigns to focus more on its unique purpose and deliver more value to customers across all touchpoints.

John Lewis Partnership’s has announced new investment in its brands, technology, and data in hopes of giving more value to customers.

As a result, the customer director for John Lewis is stepping down and new role has been created, combining John Lewis and Pan-Partnership customer capabilities. This will bring together the leadership of John Lewis and pan-Partnership Customer teams and capabilities into a single role.

Big change at John Lewis sees customer director stepping down