What: Emmanuelle Claverie-Veysset has been appointed as the new general manager of BHV previously under the Galeries Lafayette Group and now owned by the SGM group.

Why it is important: The appointment of a new general manager marks strategic leadership change that aims to revitalise the department store by enhancing customer experience and adapting to new market trends under the ownership of the SGM group.

Claverie-Veysset, who joined the SGM group in 2022, has a long history with Galeries Lafayette, holding various roles from 2004 to 2021, including director positions at several Galeries Lafayette stores.

In her new role, she will lead the transformation of BHV, focusing on optimising customer experience, increasing physical store traffic, strengthening the online presence, and responding to new consumption trends. Her primary focus will be on the home, DIY, and leisure markets, with less emphasis on fashion. Additionally, Claverie-Veysset will maintain her role as director of the department stores division within SGM, overseeing the development and transformation of seven Galeries Lafayette stores in various French cities.

BHV appoints Emmanuelle Claverie-Veysset as new general manager