What:  Best Buy tries to go away from the big box model, following other operators, such as Ikea in the first place.

Why it is important:  The articulation between offline and online employees makes the most of both world while keeping the customer at the center.

Best Buy is launching new spaces, usually 500 sqm (15% of the usual Best Buy locations size) advertising “new ways to shop”. Customers can use QR codes or the app to discover products, shop and proceed to self-check-out.

According to GDR, the most interesting is the articulation between on-site and off-site workers: on-premises staff are here to help customers understand the space, and then clients have access to remote specialists via virtual video chat for any question they might have.

Best Buy tries smaller and digital first store formats