What: The electronics retailer is adding electric transportation, outdoor living, and health and wellness products to its in-store assortment.

Why it is important: Best Buy is moving beyond its core product offerings with this latest assortment expansion.

Following the acquisition of Yardbird in November 2021, which signaled the retailers pivot away from inside living spaces, Best Buy has partnered with Traeger, Weber and Ooni to showcase cooking and grilling products in stores.

Best Buy also kicked off its electronic transportation push last year as it started selling products like bikes, mopeds and scooters online featuring brands such as Super73, Unagi and Segway-Ninebot. Now this category will also be offered in stores.

As mentioned in the 2nd IADS CEO Exchange of 2022 with former Best Buy CEO Hubert Joly, in March 2021, the Best Buy teamed up with Apple to release health and safety tools for elderly consumers via the Apple Watch. Best Buy acquired Current Health, a home care technology platform, last October for an undisclosed sum, which came about three years after its acquisition of connected health and emergency response provider GreatCall.

Best Buy has also expanded its skincare technology assortment from brands like Foreo, Vanity Planet and PMD Beauty to nearly 300 stores, including electric facial cleansers and products that use LED light therapy.

Best Buy expands in-store assortment of beauty and e-transportation products