What: Bergdorf Goodman is revamping its luxury men’s only store to feature new boutiques, a VIP dressing area, and a food and beverage service.

Why it is important: The updates are being made to address the changing needs of customers, which includes the demand for occasion-based clothing.

Most of the changes will be taking place on the second floor, which features tailored clothing, furnishings, and luxury sportswear.

Some of the key changes include Charvet moving to a new boutique, a shop for Cesare Attolini, and the addition of Brunello Cucinelli’s Satoria Solomeo line which will be the only distribution point in the US outside the company’s own boutique.

A VIP dressing area has also been added that will offer a food and beverage service from Goodman’s bar, alterations, and a lounge.

The new additions complement the existing assortment which includes shops for Brioni, Tom Ford, Giorgio Armani, Ralph Lauren Purple Label, and Ermenegildo Zegna among others.

Bergdorf’s has seen a significant increase in sales of more tailored pieces and furnishings, with occasion-based clothing continuing to be very strong for events and celebrations in the post-pandemic world. Additionally, the store has seen growth in luxury sportswear as well as a resurgence in neckwear./nbsp]

More renovations are planned for the store in the future as the luxury retailer is seeing a strong response to its men’s business.

Bergdorf’s revamps second floor of its men’s store