What: The luxury department store has launched a new 360-degree campaign aimed at supporting New York’s burst of new talent.

Why it is important: Bergdorf’s is investing in and supporting independent, local fashion labels and creatives through this creative campaign.

Bergdorf Goodman’s has partnered with New York native artist, Joana Avillez to unveil its “Only in New York” campaign. The campaign features a drawing by Avillez of a fantasy dinner party of current New Yorkers dressed in locally designed brands.

The immersive project leverages Bergdorf’s investment in independent, New York-based fashion labels and determination to support a new generation of designers.

The imaginary dinner party will be set up in the stores famous 58th Street windows, in addition to micro e-commerce websites being built, special menus in the BG Restaurant, and a live illustration by Avillez.

Bergdorf Goodman’s immersive campaign to support independent, New York City brands