Belgian department store company Inno is upgrading itself
What: Inno is reinventing itself to remain central in the Belgian retail panorama
Why it is important: New logo, new concept, new offer and new systems: it is a complete reinvention of the company that CEO Armin Devender, who joined in 2019, has led since his arrival.
Inno (a founding former member of the IADS and part of Karstadt Kaufhof) has been working on a new concept to better fit in today’s Belgian retail panorama, which has been revealed in 4 of its 16 points of sales (Liège, Louvain, Sint-Niklaas and the pilot project in Schoten).
The company also launched its marketplace and implemented a new ERP system, in addition to revamping its logo (new colours) and proposing new services.
It is reported that Inno went through a -25% loss in 2020 in terms of sales.
Belgian department store company Inno is upgrading itself (French)
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