What: The revamped flagship is the first iteration of the new Bed Bath & Beyond concept

Why it is important:  Gone are the days when presenting products in a warehouse-like atmosphere was enough. This new concept acknowledges the need of experience and services as a very basic expectation of the post-pandemic customer.

The first iteration of Bed Bath & Beyond new concept has been launched in New York, in a 920 sqm space which is radically different from the way the retailer was previously selling its products.

The customer experience is based on immersion and ability to try and save time, through an interactive vacuum display, a “scan and buy feature”, the usual set of fulfilment options (BOPI, kerb side pickup, same-day delivery). It also emphasizes the presentation of its own private labels (of which six of them have been launched this year), and completes the experience with the appropriate set of F&B options.

This new experience takes distance with the previous concept which stacked products and cluttered stores, an approach which affected Bed Bath & Beyond competitiveness. The retailer plans to invest USD 250 million to remodel 450 stores in the coming 3 years.

Bed Bath & Beyond to open redesigned NYC flagship