What: The new Yoshiko salon at Bergdorf Goodman never managed to take off and is closing down.

Why it is important: Services and experiences are crucial in today’s retail, however these need to be carefully crafted in order to answer an actual need. Yoshiko never managed to catch up with Barrett, which was a meeting point for the city’s socialites.

Salon Yoshiko, located on the ninth floor of Bergdorf Goodman, will close on July 3rd, 2023. The salon, which occupied a 4,500-square-foot space and offered beauty services, opened in 2019.

The closure, mutually agreed upon by Yoshiko and Bergdorf Goodman, is primarily due to economic reasons. The space previously housed John Barrett’s salon and before that, was a penthouse apartment for the Goodman family.

The closure will affect 52 employees. Salon Yoshiko’s Palm Beach location remains open.

Beauty salon at Bergdorf Goodman to close