BCG on how CEOs can win the fight

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Jun 2020
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BCG on how CEOs can win the fight
BCG on how CEOs can win the fight


How CEOs can win the fight and transform to win the future


As countries lift lock-downs, CEOs face an unprecedented challenge. They must manage two efforts on different time horizons: competing in the prevaccine pandemic environment over the next 12 to 24 months and repositioning their company to thrive in the post-pandemic world.

To succeed, CEOs should focus on five priorities now:


  • Define the agenda and select the team
  • Mobilize and protect people
  • Win the fight
  • Transform to win the future
  • Accelerate digital


Download the full BCG report


full BCG report: How CEOs can win the fight and transform to win the future