Barneys reopens inside Saks

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 |  
Jan 2021
 |  
WWD
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What: the reopening of a bankrupt US department store.

Why it is important: Barneys New York filed for bankruptcy last year. After being bought out it will be reopening small outposts, including one inside an existing department store.


Department store Barneys New York has reopened inside Saks Fifth Avenue’s flagship store in NYC, occupying the entire 5000sqm fifth floor with a large area devoted to pop-up shops for emerging designers. “We’re bringing Barneys to Saks in a way that’s relevant to today’s luxury consumer and focused on discovery, the unexpected, and fun.

Barneys at Saks is an extension of our current offering, with established and emerging designers. It’s an extension of what we always do,” said Tracy Margolies, chief merchant of Saks. The move is part of Saks’ elevation strategy to offer customers the best choices in fashion; which comes complementing the renovation of Saks flagship floors.

For the relaunch at Saks, Barneys will display contemporary and designer men’s and women’s collections, accessories and denim - marking the first time men’s and women’s labels are merchandised on the same floor. The assortment includes exclusive brands and labels available at Saks for the first time.

A second Barneys at Saks store will open later this month in Greenwich. The two-storey store will feature men’s shoes and accessories, and women’s fashion.

The services provided by Barneys at Saks include “VIP” private dressing suites, prepared by Saks associates with merchandise and refreshments; virtual shopping tours of the Barneys space with style advisers via video conferencing technology, so people can shop from home, and same-day delivery in Manhattan and Greenwich.


Barneys at Saks: Resurrecting a Luxury Legend




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