What: Barneys New York plans a revival by expanding its product range and distribution through Saks and Neiman Marcus, contingent on the USD 2.65 billion acquisition of Neiman Marcus Group by the owner of Saks.

Why it is important: The acquisition could significantly bolster Barneys' presence and product offerings, allowing it to leverage the combined retail power of Saks and Neiman Marcus, thereby enhancing its market reach and revitalizing its brand.

Barneys New York is gearing up for a significant comeback, expanding beyond its current beauty and perfume lines into home goods, sportswear, intimates, outerwear, and more. This plan depends on the pending USD 2.65 billion acquisition of Neiman Marcus Group by Saks' owner. Authentic Brands Group, which owns Barneys' intellectual property, would assign product licenses to new partners, with distribution rights extending to Saks Fifth Avenue, Neiman Marcus stores, and Barneys' global locations. This initiative aims to rejuvenate the Barneys brand, tapping into the combined strength of Saks and Neiman Marcus.

Barneys plots a bigger comeback thanks to Neiman-Saks deal