Founded in 2014 by actor Luca Calvani and branding strategist Olivia Mariotti, both lovers of spirituality, Inspiritu is a fragrance brand.

The brand, which made its U.S. debut at Barneys New York's Chelsea and Beverly Hills stores, has four scents and candles based on the cardinal virtues of fortitude, temperance, prudence and justice (Fortitudo, Termperantia, Iustitia and Prudentia), and a fifth scent and candle called Lux, the Latin word for "light." The eau de parfums are priced at $210 for 100-ml. bottles, and the 14-oz. candles designed to last 100 hours are $130.

In addition to the Beverly Hills and Chelsea locations, Inspiritu has entered Barneys New York on Madison Avenue, and is set to roll out to the department store's San Francisco and Chicago units in about a month. In Europe, the brand is available at Printemps and the Four Seasons Hotel George V.