American department store-chain Barneys New York is wholesaling its in-house label, which includes women's and men's ready-to-wear, shoes, handbags and accessories, to Boon the Shop, the trendsetting multi-brand retailer that introduced once unfamiliar brands like Dries Van Noten and Comme des Garçons to Korean consumers. Private-apparel labels, typically manufactured by retailers and sold under their own name, have long been a staple of department stores like Barneys, where its in-house label is among the top five selling brands for men and women; and it's rarer for chains to put their in-house labels at the centre of an expansion push. But chief executive Daniella Vitale said wholesaling would help raise Barneys' profile in Asia without taking the expensive step of opening new stores overseas. Barneys chose South Korea because the country is among the company's top-performing eight markets, and online sales are growing fast there. Barneys will introduce selected pieces as part of a two-week pop-up at Boon the Shop, which is owned by Korean department store chain Shinsegae, before introducing its full-season collection. Pricing of the private label will be similar in Korea as it is in the US, where a men's cotton poplin shirt retails for $265 and a women's cropped cashmere sweater costs $495.