What: Barneys is coming back with a branded line sold at Forever 21.

Why it is important: Time will tell if a department store IP can stand the test of commercial profitability without being a department store.

Barneys New York, once an iconic luxury department store, has transitioned into a brand for licensed goods after filing for bankruptcy in 2019 and its subsequent sale in 2020. On September 7, fast-fashion retailer Forever 21 will launch a Barneys New York collection featuring a 32-piece lineup that includes suiting blazers, trousers, denim jackets, and outerwear. This collection, reflecting the timeless Barneys style, will be available online and in approximately 200 Forever 21 stores during New York Fashion Week. Both Barneys New York and Forever 21 are owned by Authentic Brands Group. While Barneys had a unique place in the hearts of fashion aficionados, its commercial allure wasn't enough to sustain its physical stores. Despite this, the Barneys New York label still holds significant appeal for many customers.

Barneys New York launches collab with Forever 21