Barneys New York is back, as a beauty brand

News
 |  
Sep 2022
 |  
Business of Fashion
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What: After over two years of shuttering its stores and moving into Saks stores, the Barneys New York brand will return as beauty and wellness products, including bottled water.

Why it is important: Barney’s New York is joining the wellness and beauty trend with a four-product skincare line and artisanal water offering.

The skincare line-up, consisting of a cleanser, a serum, a day cream and a night cream, costing from 48 to 168 USD will launch alongside the debut of Barneys New York bottled water, which is sourced from Norway and will be available for 5.50 USD per 11-ounce glass bottle.

In a post-bankruptcy return, the brand is expanding into a different kind of product assortment: skincare and bottled water.


Barneys New York is back, as a beauty brand