American group Mattel unveiled its first ever hijab-wearing Barbie doll in honor of US Olympic fencer Ibtihaj Muhammad, who in 2016 became the first American Olympian to wear a headscarf while competing. The doll, part of the toymaker's "Sheroes" collection, is dressed in fencing gear as well as the hijab and will be on sale online from 2018. Barbie has been working hard to make its collection of dolls more diverse in an effort to broaden the brand's appeal, notably through its "Shero" line that honours women who break boundaries (past dolls have included gymnast Gabby Douglas and Selma director Ava DuVernay).