What: Balenciaga partners with Reliance Brands to enter the Indian market.

Why it is important: Luxury brand Balenciaga has signed a deal with Reliance Brands Limited to tap into the developing luxury fashion market in India.

This is the second franchise deal with a Kering-owned brand for RBL, making them an exclusive partner to Balenciaga.

RBL believes Balenciaga is at the forefront of the digital realm with an international cult following. With India’s luxury fashion consumer having shifted to a move expressive use of fashion, Balenciaga’s ability to adapt and reinvent itself through collaboration is the source of the deal’s potential success.

Balenciaga plans to bring the brand to India