What: Balenciaga launched a resale program in partnership with resale startup Reflaunt which has already partnered with Saks Off 5th, Yoox Net-a-porter, Ganni, COS, Harvey Nichols and more.

Why it is important: Balenciaga is offering customers the chance to receive higher credit in participating Balenciaga stores in Italy, France, the UK, the US and Singapore, rewarding customers for participating in circularity while also fueling new purchases.

Products can be dropped off at participating Balenciaga stores or collected by scheduled service available through Balenciaga.com.

Reflaunt offers an efficient service through handling the documentation, authentication, photography and merchandising of goods while allowing customers to list items across some 25 resale marketplaces. Reflaunt users receive credits or a cash payout depending on the brand’s directive.

Balenciaga launches resell program