What: The US private equity-back Authentic Brands Group (ABG) has acquired British heritage brand Hunter.

Why it is important: Brands are increasingly concentrated within conglomerates looking for scale, including when at the negotiation table with department stores

The acquisition drives ABG’s strategy of diversifying its portfolio with brands that originate outside the US and comes as part of the firm’s brand-building approach.

The deal was supported by Authentic's existing partners, Batra Group and Marc Fisher Footwear, who will be fully responsible Hunter's retail operations and its future expansion on both sides of the Atlantic.

The Batra Group will be responsible for designing and developing Hunter footwear, apparel and accessories in the UK and Continental Europe.

Meanwhile, in the US, Marc Fisher Footwear will become the brand's core footwear partner, focusing on the footwear design, wholesale and e-commerce operations.

The move adds to ABG’s growing portfolio of brands, as it acquired Ted Baker, Reebok, David Beckham's DB Ventures and Vince last year.

Authentic Brands Group acquires Hunter Boots