What: Bergdorf Goodman has begun offering a wider assortment in its home category through its website.

Why it is important: The retailer’s home department is a rarity in US retail as it offers a specialty and extensive range of unique products.

The retailer’s home category consists of 200 to 400-square foot shops or rooms that line the corridors of its seventh level. While having this high touch operation comes with higher costs, the productivity is said to be decent considering the category is located on a higher level.

BG’s home department offers a select and extensive range of unique artwork, tabletop, glassware, books, jewelry, furniture, and more, in addition to being luxurious and not entirely expensive. It’s a kind of specialty luxury that few other retailers try to do with any degree of scale.

Bergdorf Goodman’s focuses on rotating exhibits to provide newness and keep enticing its client base in addition to the permanent selection that is offered across all categories. The department store’s home business is a mix of big, well-known brands and smaller artisans with a focus on being artisan-driven to offer unique products for its clientele.

The retailer claims that the right balance between the two is the secret sauce, and the rotating exhibits allow them to bring in brands and products they wouldn’t normally have.

The home floor features The Hallway, which runs the length of the floor and features artwork that ties together the various shops and rooms. Within the hallway of shops, there’s a space called the Loft which spans 1,000-square-feet and houses different presentations from artisans. Both of these spaces’ presentations change about every three months.

Additionally, growing the e-commerce business has allowed the retailer to expand its range and story by offering more categories. During the pandemic, a lot of Bergdorf’s fashion customers transitioned to the home category and the retailer has seen success in the category since with this past Christmas being their best ever.

At home with Bergdorf Goodman