What: Siam Piwat is collaborating with 7 regional players, mostly malls, to extend the benefits of its loyalty program.

Why it is important: The IADS calls for clear and concrete collaboration between players in the world. This is a perfect example of regional integration.

Siam Piwat Group has joined forces with seven global retail titans to extend its 'Global Privilege Partnership' program, providing international shoppers with privileges previously exclusive to its VIZ loyalty Thai customers. The partnership includes retail giants like Parco (Japan), Taipei 101 (Taiwan), Times Square (Hong Kong), Ion Orchard (Singapore), Pavilion Kuala Lumpur (Malaysia), Plaza Indonesia, and Fosun (China).

Siam Piwat, a major player in Bangkok's shopping scene, is also in discussions with South Korea’s Hyundai Department Store for further collaboration. They've additionally partnered with Alipay, Klook, and Trip.com Group to enhance shopping experiences, especially for Chinese tourists.

The overarching strategy, "Collaborate to Win," aims to enrich the shopping experience for both local and international visitors, with a particular focus on Gen Y and Gen Z demographics. VIZ members can now avail themselves of exclusive benefits globally.

Support for the initiative is strong among international stakeholders, with many emphasizing mutual benefits, service elevation, and tourism support.

Furthermore, Siam Piwat's OneSiam SuperApp, introduced in 2021, has shown significant growth. The app focuses on enhancing the shopping experience, providing members early access to promotions, and offering a plethora of luxury brands.

Asian retail players unite around Siam Piwat’s loyalty program