Art venue opens at Lotte Avenuel
A new space dedicated to immersive media art opened on the 9th floor at luxury department store Lotte Avenuel in Myeong-dong, Seoul.
The venue, Groundseesaw Myeongdong, is an 800-square-meter exhibition hall with 6-meter, ceiling-to-floor screens covering the walls. The hall features more than 70 high performance projectors and multiplex cinema sound systems.
“Blue Room,” the opening exhibition, designed under the theme of “Trip to Awakening,” will showcase immersive media art that reinterprets images of blooming flowers, clouds, forests, and the night sky.
Tickets cost between 12,000 won to 15,000 won (USD 10 to USD 13).
New media art venue opens at Lotte Avenuel
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