Apple is testing a new store format in California, in an existing location, called “Apple Express”, specially designed to address the social distancing needs. Easy online order pickups and genius bar appointments are facilitated, but casual shopping is not really possible there. It is also a good way to use the online presence to create a true omnichannel customer journey and therefore shorted the actual physical presence time instore… which is a good way to address the issues Apple has always had with the queues at the entrance of its stores. In short: a pandemic solution might be the purchase process of the future, helping those looking for a specific item already bought online or a service to jump out of the queue and be immediately served.

Apple’s Express Concept May Solve Problems Post-Pandemic As Well