An exclusive augmented reality (AR) experience at Selfridges
Selfridges is launching an exclusive augmented reality (AR) experience in a deal with premium footwear label Auxiliary. The overall campaign is called Continuous Play and it's the first of its kind to use Facebook's Spark AR platform. It debuted in the men's footwear department with the retailer boldly it will "redefine immersive retail". On Auxiliary's Instagram account, the shoe firm said that Selfridges was "nice enough to provide a bottomless void for us to display our shoes on, thank you kindly for that […]"
video of Selfridges AR experience
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