The coronavirus pandemic is reshaping retail as cities and countries temporarily shut down to ease the virus's rapid spread. With large swathes of employees working remotely, businesses are looking to the virtual world for new models of conducting business. As luxury brands seek new retail solutions, Ordre - a virtual showroom company founded and led by CEO Simon Lock and fashion director Kirsten Lock - has seen a boost to its business. The company was created to help luxury brands manage their global wholesale networks as the industry evolves, and travel to physical showrooms around the world becomes more of an economic and logistical hassle for retail buyers. Through the company's virtual showrooms, users can access 'ORB360' images - 360 degree interactive images of wholesale sample collections - that allow buyers to view every aspect of the product and place wholesale orders online.

Ordre's virtual solutions are becoming increasingly appealing to brands who want to keep sales going through the coronavirus outbreak. "Ordre Virtual Showrooms combined with our ORB360 technology is really providing a B2B solution in these difficult times to showcase collections and confirm wholesale orders," said Simon Lock.

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