What: Shares plunged more than 20% in after-hours trading once Amazon reported the possibility of zero dollars in profit.

Why it is important: Amazon anticipates net sales to land between 140 billion and 148 billion dollars, for growth of between 2 and 8% year-over-year which disappointed analysts, who expected 155 billion dollars.

Uncertainty over its projected operating income also stood out as Amazon announced it would fall somewhere “between 0 dollars and 4 billion dollars.”

The company’s convenience and accessibility are expected to support them this holiday season as brands, retailers and customers face inflation and economic strain.

Amazon warns of 0 profit holiday