Amazon to open experiential concessions in Kohl's stores

Amazon made another move into physical stores with news that the company's tech products will be available in 1,000 sq ft Amazon concessions inside branches of Kohl's. Kohl's stores will host the Amazon Smart Home Experience concessions from next month, selling products such as the Echo voice-activated device, the Fire tablet and Amazon's other gadgets. The new stores will be interactive rather than just showing us piles of product in boxes and the experience aims to show how smart home products can simplify home management, entertainment, and security. The stores will be staffed with Amazon's own sales associates, and shoppers will be able to book an Amazon employee visit to their home for installation, or simply to suggest products that would suit their lifestyle. The customers can also use Amazon Home Services, which offers them access to pre-approved local experts to help with things like plumbing.
