Amazon will run holiday pop-ups, dubbed "Amazon Loft for Xmas" and centered on electronics and toys, from 16 to 26 November in the city centers of Milan, London, Paris, Madrid, Berlin and Amsterdam. The holiday effort will also feature apparel, home goods and beauty. Amazon is swiftly adding to its brick-and-mortar footprint, as it also ran a fashion pop-up last month in London called "Pop Up Shop Love."