Amazon to launch 100 pop-ups in US Malls

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Sep 2016
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Amazon plans to open dozens of new pop-up stores in U.S. shopping malls over the next year to showcase its range of connected devices. Job listings in markets including Miami and West Hartford, CT seek to fill a number of positions for "Amazon device pop-up stores," noting the concept has "emerged from the test phase with a goal to expand and grow." Amazon has run temporary pop-ups and kiosks in California malls since 2014, aimed at featuring devices include the hands-free Echo speaker as well as the Fire TV, Fire tablets, Kindles and the now-defunct Fire phone. The pop-ups are separate from the full brick-and-mortarstores that Amazon opened in Seattle last year and is planning for San Diego, CA and Portland, OR


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