Amazon has acquired a 5% share in Mumbai-based department stores Shoppers Stop. The investment will allow the Indian retailer to add 25% more stores. The company will add 20 more stores in the next four years. It will also allow Amazon to reach into smaller towns in India, in particular through the Amazon experience centres which let customers test products available online. Amazon is keen to gain a head start in India after its failure in China against rival Alibaba. Shoppers Stop will accelerate its revenue from online sales and will gain space in Amazon's fashion segment online.