Amazon's holiday window showcases Alexa-enabled experiences

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 |  
Dec 2021
 |  
Retail DIve
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What: Amazon harnesses the power of AI enabled products to offer an experiential and interactive Christmas window display.

Why it is important: Amazon's offering points to a potential role for customized experiences driven by smart technology.

Amazon has created the “world’s first smart holiday window” enabling visitors to ask Alexa to turn on holiday smart lights, call Santa, and play seasonal music. The window displays Amazon products such as Alexa, Echo, Fire TV, and Kindle.


Amazon's holiday window showcases Alexa-enabled experiences