Amazon quietly testing a cheaper Prime subscription
What: There may soon be two separate Amazon Prime deals. The group is currently testing a "Prime Lite" subscription in India giving access to free two-day delivery, and opening access to its Prime Video streaming platform.
Why it is important: This test constitutes a significant strategic development for the Prime offer if it were to be rolled out outside the sub-continent.
This experiment relates to a subscription formula at 999 rupees (11.30 euros), instead of the 1499 rupees (17 euros) for a classic Prime account giving access to free deliveries in 24 hours.
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