What: Amazon claims it is making it easier for customers to buy sustainable products through labelling them on its site, but critics are not convinced it is enough.

Why it is important: Amazon is hoping the programme will encourage brands to follow the actions of those already participating.

Amazon is expanding a programme that was launched in September that marks products as “Climate Pledge Friendly” if they have at least one certification from a number of organisations working on environmental and social issues.

Though consumers are showing increased interests in buying sustainable products, critics believe that the solution of lumping products into a broad category is not scalable or measurable. Overconsumption is fashion’s biggest issue and Amazon is an at-scale retailer that is trying to find ways to use its business model for good, while meeting its customers’ demands.

Amazon promises more “Climate Friendly” products.