Located in the city's SoHo neighborhood, the shop, known as Amazon 4-star, sells items that have a rating of four stars or more online. Inside, one will find everything from quirky kitchen gifts to popular books, board games, laptops, Alexa-enabled devices and even items from Amazon's in-house brands, like Amazon Basics -including Amazon's own Echo speakers and its Kindle e-readers. The company will be rotating inventory out on a weekly basis, as items become more or less popular on its website.

Bringing Amazon's website to life, the 4,000 square feet store has digital price tags next to items that show how much Prime members would save on a purchase. Shoppers are also able to see how many ratings an item has received, what the average rating is, along with certain reviews on display throughout the store. Amazon even has a table in the store that shows items "frequently bought together," something the company has always highlighted on its website. The shop also features some "Trending Around NYC" items there, which Amazon is able to track on its website.

See video and pictures of the store, located at 72 Spring St., below.

watch video of amazon 4-star store