What: The e-commerce giant is offering customers USD 10 to pick up a purchase rather than have it shipped to their home.

Why it is important: Amazon joins many other retailers who are working to reduce costs for delivery and returns as consumers demand slacks.

Amazon has been emailing customers an offer of USD 10 to retrieve their orders of USD 25 or more at company pickup points.

While the retailer has trained customers to expect fast, no-fee deliveries and returns, the company has recently made several moves to reduce delivery-related costs across the organization.

A USD 1 fee was introduced earlier this year for packages retuned via UPS where a pickup point was located closer. Additionally, its annual Prime subscription that includes free shipping benefits increased by USD 20, orders under USD 25 now incur a fee for same-day delivery, customers are encouraged to have packages delivered on a designated day of the week, and the minimum order thresholds for free grocery delivery were raised.

Amazon offers shoppers USD 10 to pick up purchases as it targets delivery costs