What: A year after launching, Amazon is taking Luxury Stores into the ultra-competitive European market.

Why it is important: Amazon will be entering the competitive European fashion and luxury landscape to attempt to extend its success of Luxury Stores beyond the U.S.

Amazon Luxury stores will debut in Europe later this year, just one year after rolling out in the U.S. Some brands on the platform have been reporting robust sales as they get exposed to even a fraction of Amazon’s large customer base.

The competition in the space is high in Europe given all the homegrown, multibrand fashion and luxury sites such as Zalando, Farfetch, Mytheresa, Net-a-porter, Matchesfashion and the LVMH Moët Hennessy Louis Vuitton-owned 24 Sèvres.

The launch is rumored to happen in November, but this has not been confirmed by Amazon.

Amazon Luxury Stores Is Heading to Europe