What: Amazon is leveraging artificial intelligence to create product descriptions, marketing texts, images, and advertisements for its global online marketplace.

Why it is important: This initiative aims to streamline the content creation process for sellers, potentially boosting their sales and advertising effectiveness, as evidenced by increased click-through rates.

Amazon is now utilizing AI to generate various services for retailers on its global online marketplace. These services include AI-generated product descriptions, marketing texts, images, and advertisements. According to Dharmesh Mehta, Amazon's vice president responsible for the marketplace, approximately 30,000 sellers in Europe are already using these AI features. AI-generated advertisements have shown click-through rates up to 20% higher than traditional ads. Amazon's marketplace hosts two million retailers globally, with significant activity in Germany, where 47,500 retailers sold 750 million products last year. Amazon plans to invest ten billion euros in Germany to expand cloud services and enhance logistics and corporate infrastructure.

Amazon lets AI generate advertising