What: The e-commerce giant launches its Swedish website.

Why is it important: Amazon continues its expansion in Europe with a new webstore opening on the Sweden territory, with a selection from big European brands as well as local Swedish brands, confirming the importance of digital retail.

It is a great opportunity for Swedish businesses to sell on Amazon in order to reach more customers and expand. More than 30 categories can be found on the platform such as Consumer Electronics, Tools and Home Improvement, Sports and Outdoor, Toys, and Baby.

The opening follows one of Amazon’s largest investments in renewable energy outside the US, in Sweden.  Indeed, Amazon launched a project in Western Sweden that is expected to deliver 280,000-megawatt hours of clean energy annually and that will support Amazon Web Services (AWS) data centres in the country among others. A second renewable energy project, an onshore wind farm in Sweden, will begin operations in 2022. “These launches take Amazon one step closer to meeting its Climate Pledge commitments of achieving net-zero carbon emissions by 2040, ten years ahead of the Paris Agreement.” said the company in a press release.

Amazon.se launches in Sweden