What: Amazon announced a set of services, dubbed Amazon Local Selling, which offers in-store pickup and local delivery for businesses.

Why it is important: Local Selling is an additional sign of Amazon broadening its supply chain and logistics capacity, similarly to what Walmart is constructing through selling its omnichannel capabilities to other businesses.

Customers can purchase items from merchants and select same-day pickup at the seller's local store or opt for delivery in specific zip codes. Businesses can also offer add-on services like installation or product assembly.

Local Selling is currently available for national retailers and small- and medium-sized businesses.

Amazon Local Selling Press Release

Amazon launches in-store pickup, local delivery option for businesses