Amazon extends its “buy with Prime” option to more US-based merchants
What: Buy with Prime is now a payment option.
hy it is important: Amazon provides great customer perks, but at a significant cost as they end up siphoning data from third party sites.
Amazon launched the Buy with Prime programme in April 2022, giving customers access to fast, free shipping, seamless checkout experience and easy returns, including to stores beyond Amazon.com. This allows third party merchants to tap the Prime members and offer them benefits that they are not able to provide by themselves.
According to Amazon, such an offer increases conversion by 25% on average and proved quite popular among merchants. This is the reason why Amazon has decided to extent this option to all eligible US-based merchants, in addition to enable them to display customer reviews from Amazon.
Amazon extends its “buy with Prime” option to more US-based merchants
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