Amazon challenges fashion retail

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Jun 2017
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Amazon challenges fashion retail
Amazon challenges fashion retail


Amazon is testing a beta version of a new idea it is calling "Prime Wardrobe". Prime customers get access to a broad assortment of brands in apparel and footwear which they can order and keep for seven days before purchasing. Unlike Stich Fix or Trunk Club, there is no fee for the service. Amazon offers members the flexibility of choosing and trying on what they want without the curation of the other services, and provides a seamless and free returns channel which emphasises convenience.