What: Altavia, the global retail marketing leader, launches Kazaar, an AI-powered platform that automates offline marketing campaigns from brief to delivery, revolutionizing traditional print marketing processes while incorporating sustainability considerations.

Why it is important: This innovation addresses a critical gap in retail marketing automation, as print campaigns remain essential for in-store activation while requiring modernization to meet current efficiency and sustainability demands.

Altavia has launched Kazaar, an AI-powered platform designed to modernize print marketing campaigns for retailers. Operating across 45 countries and serving over 1,000 brands, Altavia's new solution automates the entire campaign process, from initial briefing to final delivery. The platform features two key AI agents: one for generating creative concepts and another for project management guidance.

These agents help optimize decision-making while maintaining human oversight for quality control. Kazaar also integrates sustainability considerations by automatically calculating CO₂ emissions and recommending environmentally friendly options. This development addresses the growing need for efficient marketing solutions in physical retail, where print materials and point-of-sale advertising continue to play crucial roles in customer engagement. The platform's unified approach streamlines communication between stakeholders, including agencies, creative studios, and logistics partners, while reducing manual tasks.

IADS Notes: Kazaar's launch comes amid significant retail technology developments in 2024. Recent industry research shows that retailers implementing AI solutions have seen notable improvements in efficiency and revenue, with 87% reporting increased earnings . The platform follows successful AI implementations in retail marketing, such as Hyundai Department Store's advertising automation , which doubled engagement rates. This trend toward automation reflects the retail sector's broader move away from manual processes , as companies seek to enhance operational efficiency while maintaining quality control .

Altavia creates a start-up dedicated to campaign automation