What: Allbirds had previously partnered with Nordstrom, but they plan on moving into other retailers starting in the second quarter.

Why is it important: Beginning in the second quarter, Allbirds will selectively enter third-party retailers. The goal is to build awareness and credibility for Allbirds, along with showing up in the right places with the right consumers.

While other retailers will also carry their brand, it will not lead to a huge rise in sales and only moderately bring growth to their business this year.

They plan to start wholesaling primarily in the U.S. as well as a small number of European retailers, with Asian stores in their future plans. The stores will not be given full access to the full Allbirds assortment but select products that are most appropriate for those market segments.

Allbirds to partner with department stores